What is the one thing a golf equipment manufacturer could ask, tell, show or give you that would cause you to buy a new golf club?
Leave you answer in the comments section below this post.
One man’s (or woman’s) question is another man’s answer.
One single thing.
The one most important to you.
One thing.
Let’s tell ‘em what we want and make ‘em beg to give it to us!
It’s that time of the golf season for most of us.
The time when we sit back and wait for the manufacturers to bombard us with the new features of their new golf clubs.
They always have features, but they never have benefits.
High C.O.R? Who cares. What will it help me do? Drive the ball farther into the weeds?
Higher Moment of Inertia? Who cares? Will it really take 3 strokes off my game? Id so, why didn’t it do it this year?
Thinner face? Thicker topline? Whoop-de-freakin’-do!
Features, features and more features.
I need benefits. It’s all about me. Tell me what it’ll help me do and then SHOW ME how to do that.
Money back if it doesn’t work will be nice too.
Then YOU GUYS have some skin in the game and not just me.
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{ 6 comments… read them below or add one }
I’ll get us started:
To get me to buy a new golf club, I’d like to have a 30 day, no hassle guarantee included at no charge.
If Walmart can do it, so can a golf club manufacturer.
If they can’t do this, then get out of the game.
If you’d rather email, instead of commenting, hover over my name to see my email addy. It’s after the http://
ummmmm I play 1967 hogan percussions…and for a change up, I’ll put the 1965 Dynapowers into play…
new clubs are silly!!
I agree with you Mike. A 30-day refund policy does put some skin in the game for them. It also says they stand by their products performance. The markups on clubs are insane. They have to pay for their outrageous marketing budgets some how…just throw it on the consumer!
Ryan
I love the infomercials where every club outperforms every other club by being 30 yards longer and 30 yards straighter…hows that possible?
The key to purchasing golf equipment is to get fitted properly. Testing at an outdoor facility is best. There are great indoor test facilities available and many retail stores have golf similators and/or an experienced pro on hand to assist with proper fitting of clubs. Properly fitted clubs will lower golf scores.
I started Callway Golf Ball Company with Ely Callaway and others. The RUle 35 ball was demonstrably superior to all other balls at the time. Now ball differences are incremental and hard to discern. Until the Polara Ultimate Straight golf balls – they are straight because of physics, not marketing. On Jan 27 the golf industry will change – then will start the conversation, “Why not play products that make the game of golf more fun and are the only hope for reviving the declining golf industry?”. The tennis, soccer, baseball, ski and other industries have already been through this discussion. Golf’s discussion starts Jan 27. It will be lively and spirited, and everyone with a vested interest in the future of golf will support – recreational golf products and the relaxing of USGA rules for everyone except professionals. Mark my words. Respectfully, David L. Felker, PhD. (Golfer since 1963).
Dave,
It’s interesting too, that a lot of manufacturers are not offering non-conforming grooves for recreational players. I mean, unless you play in certain USGA sanctioned events you really won’t have to play the new grooves until way off in the future.
I agree, something needs to be done to revive the game and accommodate the average player. Jack Nicklaus has written about this extensively.