MacGregor Now Poised For Shark Attack ?

I just read a repot that said that Greg Norman is about to become the controlling interest in MacGregor Golf. What’s that mean for us golfers ? I wish I knew, but I’ll bet on several things.

1) They be a player in the golfosphere in 3 years.

3) It’ll be a helluva ride in between.

Here’s some of the highlights of the news article I saw :

” Greg Norman’s business empire continues to expand with the news that he has acquired a controlling interest in a famous golf equipment company.

Australia’s richest sportsman will hold a press conference on Friday at which he will discuss his deal with MacGregor Golf, and sources say that he has gained control of 51 per cent of the company.

In return, MacGregor will acquire the Greg Norman Collection clothing line, which comprises a significant chunk of Norman’s company, Great White Shark Enterprises, generating sales of nearly $US200 million ($A263.35 million) annually, according to BusinessWeek magazine. “

Do they think they can get a foothold in the apparel market with his name recognition ? I’d say so. And he’s a helluva businessman and a smart marketer.

” MacGregor, based Georgia, is not a major player in the modern professional game, with just a handful of touring pros using its clubs, most notably Norman, fellow Australians Steve Elkington and Aaron Baddeley and Spaniard Jose Maria Olazabal. “

Will we be seeing more pros playing their clubs ? I’d say their irons are about to take off, sales wise. Their irons have always been at the tops of the blade market.

” This is not Norman’s first big deal with an equipment company. In the early 1990s he made a lucrative investment in Cobra Golf that eventually returned more than $US40 million. “

And when he sold out, they dropped out of sight. Will the same thing happen to MacGregor ?

I certainly don’t know, but I do know this : If they’re looking for a place to advertise, we’re here for them. And I’d love a new set of irons to try and am always glad to wear new golf shirts that promote my favorite golf eqipment and clothing company !

Good luck to macGregor and Greg Norman. I’m looking forward to seeing how they market themselves. I’ll bet the stock takes off, too.