Golf Marketing - The Ultimate Book

Andrew Wood, President and CEO of Legendary Marketing, the world’s leader in golf marketing, has published his most recent book, The Golf Marketing Bible. It is being heralded as the ultimate guide to golf marketing and discusses completely every aspect of golf marketing for daily fee, resort, private and public golf clubs.

In the 22 chapter volume, Mr. Wood covers such informative topics as budgeting, how to market your club on the Internet, why database collection is critical to successful golf marketing, how to generate leads for outings and memberships, selling techniques, practical promotional platforms, public relations strategies, event management and many other subjects golf marketing professionals need to know in today’s competitive market.

” The Golf Marketing Bible is the culmination of my 2o plus years as a golf marketing entrepreneur. I wrote the book because I felt a definitive golf marketing book was needed and none existed until now, ” said Wood. ” I guarantee the steps and information in my ‘Bible’ are foolproof, and if golf marketing personnel follow my methods and don’t see an appreciable increase to their bottom line, I’ll refund the cover price if they aren’t completely satisfied. ”

As proof of the success golf clubs can expect when they use the information in The Golf Marketing Bible, consider this - a few short years ago, Mr. Wood was operating out his home office at Black Diamond Ranch in Florida with two support staff and four clients. Today, Legendary Marketing employs 40 people and provides integrated marketing services to nearly 300 golf partners in the U.S., Canada and abroad.

” Legendary Marketing’s ideas for golf course marketing and data collection are the best in the industry, ” said Brandon Evans, General Manager, Village Greens of Woodridge outside Chicago. ” Andrew’s new golf marketing Bible will only enhance the tremendous source of reference material the company already offers. ”

Mr. Wood has conducted numerous golf marketing seminars for the PGA of America as well as golf associations and golf course owner groups. He is also the author of How To Make $100,000 A Year Teaching Golf, The Traits Of Champions and How To Market Your Golf Course On The Internet among other publications and audio seminars.

Legendary Marketing is a full-service marketing company specializing in direct response, e-commerce and e-solutions, Internet services, database marketing, and fully integrated advertising and communications programs for the golf industry. It has the largest golfer e-mail database in the industry numbering in excess of 3 million addresses.

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