February 2006

Here’s a book that was researched with a fine-toothed comb and written by one of America’s leading golf historians. The Book of Golfers is a unique addition to our favorite game’s grand literary history.

Daniel Wexler, author of the award-winning The Missing Links, The Lost Links, and The Golfer’s Library, profiles golf’s most colorful and important people. Dating from the 15th century to modern-day, The Book of Golfers is arranged in encyclopedic form referencing players, writers, architects while providing anecdotes and statistics. With information on more than 950 players from 33 countries, it is by far the most thorough volume of its type ever created.

Both enjoyable to read and invaluable to reference, The Book of Golfers promises to serve as the definitive guide to 600 years of Who’s Who in golf.

“A weapon of knowledge,”
- Golfers Guide

Andrew Wood, President and CEO of Legendary Marketing, the world’s leader in golf marketing, has published his most recent book, The Golf Marketing Bible. It is being heralded as the ultimate guide to golf marketing and discusses completely every aspect of golf marketing for daily fee, resort, private and public golf clubs.

In the 22 chapter volume, Mr. Wood covers such informative topics as budgeting, how to market your club on the Internet, why database collection is critical to successful golf marketing, how to generate leads for outings and memberships, selling techniques, practical promotional platforms, public relations strategies, event management and many other subjects golf marketing professionals need to know in today’s competitive market.

” The Golf Marketing Bible is the culmination of my 2o plus years as a golf marketing entrepreneur. I wrote the book because I felt a definitive golf marketing book was needed and none existed until now, ” said Wood. ” I guarantee the steps and information in my ‘Bible’ are foolproof, and if golf marketing personnel follow my methods and don’t see an appreciable increase to their bottom line, I’ll refund the cover price if they aren’t completely satisfied. ”

As proof of the success golf clubs can expect when they use the information in The Golf Marketing Bible, consider this - a few short years ago, Mr. Wood was operating out his home office at Black Diamond Ranch in Florida with two support staff and four clients. Today, Legendary Marketing employs 40 people and provides integrated marketing services to nearly 300 golf partners in the U.S., Canada and abroad.

” Legendary Marketing’s ideas for golf course marketing and data collection are the best in the industry, ” said Brandon Evans, General Manager, Village Greens of Woodridge outside Chicago. ” Andrew’s new golf marketing Bible will only enhance the tremendous source of reference material the company already offers. ”

Mr. Wood has conducted numerous golf marketing seminars for the PGA of America as well as golf associations and golf course owner groups. He is also the author of How To Make $100,000 A Year Teaching Golf, The Traits Of Champions and How To Market Your Golf Course On The Internet among other publications and audio seminars.

Legendary Marketing is a full-service marketing company specializing in direct response, e-commerce and e-solutions, Internet services, database marketing, and fully integrated advertising and communications programs for the golf industry. It has the largest golfer e-mail database in the industry numbering in excess of 3 million addresses.

The Eidolon Golf V-SOLE® wedge and the consistent performance from the sand, rough and fairway that it provides has been tested and approved by the PGA TOUR Partners Magazine. In fact, the V-SOLE wedge received one of the highest wedge approval ratings in the history of the member-testing program. Results and feedback from the member testers will be available in the Jan./Feb. 2006 issue of the magazine.

“ Our wedges have the highest customer appreciation rate in the industry. We receive less than 1% of them back on our 100% money back guarantee, ” says Terry Koehler, president of Eidolon Golf and former Ben Hogan executive. “ Eidolon’s patented V-SOLE sole technology, and CNC milled faces and grooves, along with our Rifle Spinner shafts, make these the finest wedges the industry has ever seen. I’m very pleased that the PGA TOUR Partners Magazine came back with such great evaluations. ”

The PGA TOUR Partners magazine testers gave glowing reviews on the Eidolon V-SOLE wedge, and praised the V-SOLE wedge for its extreme versatility from the rough, sand, fairway and tight-lies. A close second to the club’s versatility was its ability to create shot-stopping spin. In addition, one PGA TOUR Partner executive, who had played the wedge, raved about the 60-degree V-SOLE wedge and how it improved his game and ability to stop the ball on greens.

Eidolon’s patented V-SOLE line-up represents a significant innovation in high-performance wedges, offering more spin, more control and extreme versatility. With V-SOLE Technology, the leading edge of the wedge’s sole - about one-quarter of an inch - has an aggressive bounce (18 degrees on the 52-degree Gap wedge, 30 degrees on the 56-degree wedge, and 25 degrees on the 60-degree wedge) which ensures that the leading edge never digs into the turf. The primary rear portion of the sole features minimal bounce - three degrees on the 52 gap wedge, seven degrees on the 56 mid-wedge and six degrees on the 60 lob wedge for improved playability from tight lies. In addition to its patented sole design, Eidolon painstakingly CNC-mills the face and every individual groove in each wedge - a revolutionary extra step that is a cut above most mass-produced wedges. This precision milling achieves nearly 100 percent of the groove specifications allowed by the USGA, as compared with as low as 60 to 70 percent of allowed groove volume common to standard production wedges.

There’s no doubt in the golf world that Swedes know good golf when they see it and they’ve said so in an issue of Sweden’s Golfbladet (The Golf Digest). The 56-degree Eidolon V-SOLE® wedge was named “ Wedge of the Year ” by this well-known and respected publication. Touted for its shot-stopping spin, the magazine claimed that “ Backspin is just the first name ” for the patented V-SOLE wedge.

“ Sweden produces champion golfers and we are extremely pleased and excited that the V-SOLE Wedge has been announced a champion by one of its leading golf publications, ” says Terry Koehler, president of Eidolon Golf and former Ben Hogan executive. “ Every one of our wedges is hand-crafted, not mass-produced. It is gratifying to be recognized for our workmanship and first-class quality by such a respected authority. We have become quite popular in Sweden and across Europe because of our proven performance, rather than as a result of a large ad budget. Maybe this will encourage more American golfer to give our wedges a chance during the 2006 season. ”

Eidolon V-SOLE wedges provide excellent shot making versatility not found in other wedges. With Eidolon’s patented V-SOLE Technology, the leading edge of the wedge’s sole — about one-quarter of an inch — has an aggressive bounce (18 degrees on the 52-degree gap wedge, 30 degrees on the 56-degree wedge, and 25 degrees on the 60-degree wedge) which ensures that the leading edge never digs into the turf. The primary rear portion of the sole features minimal bounce — three degrees on the 52 gap wedge, seven degrees on the 56 mid-wedge and six degrees on the 60 lob wedge — for improved playability from tight lies. In addition to its patented sole design, Eidolon painstakingly CNC-mills the face and every individual groove in each wedge, a revolutionary extra step that is a cut above most mass-produced wedges. This precision milling achieves nearly 100 percent of the groove specifications allowed by the USGA, as compared with as low as 60 to 70 percent of allowed groove volume common to standard production wedges.

The consistent performance from the sand, rough and fairway that the V-SOLE Wedge provides has been tested and approved time and time again by thousands of Eidolon owners and golf media around the world, including PGATOUR Partners Magazine. The company prides itself on its historic return rate of less than 1% on its unprecedented Money Back Guarantee. This most recent accolade by Golfbladet joins a long list of awards and rave reviews that are making up the history of both Eidolon Golf and the award-winning, patented V-SOLE wedge.

Do you recognize that Lighthouse ?

I knew immediately where that was located. I’ve never been to Hilton Head, but if I do get near there, you can bet I’ll be going to The Sea Pines Resort.

” The Sea Pines Resort, located on Hilton Head Island in South Carolina offers guests inviting rental homes, villas and condos as well as the AAA Four Diamond Inn at Harbour Town. Guests have access to 5 miles of pristine beach, 54 holes of championship golf, world-class tennis and so much more. “

Their website offers many, many ways to save money while enjoying a fine golf vacation at one of the nicest golf resorts on the east coast.

Drop by and give ‘em a look.

I’m not sure they could help me, but I’d sure let ‘em try.

if you happen to be anywhere near Scottsdale, Arizona, why not slip over to the Kostis-McCord Learning Center and get a lesson…or two.

From their website :

” At the Kostis McCord Learning Center, you can expect to learn from the best! Our award-winning instructors include PGA tour professionals and CBS commentators Peter Kostis and Gary McCord, along with Paul Trittler, one of Golf Magazine’s Top 100 Instructors.

As if that weren’t enough, you can take advantage of complimentary club fitting, professional video analysis, and more! This is the best learning experience you’ll find anywhere……. ”

Golf Magazine called it the #2 golf school in the country and I have no reason to doubt them.

Hey Gary, can you spare a lesson for a goon ?

Have you ever wished there was an easy way, a fun way to learn those dry, old rules we have to play by ? Me too !

I may have found us a way to enjoy the process. It’s called Rule-A-Day.

Click thru and see if their software is right for you and if not, maybe a calendar would work.

Tell ‘em Mike sent you !

Are you looking to take a golf vacation to Orlando Florida ?

If you are, you’re gonna want to go to Golf Orlando’s website and check out the deals they have waiting for you.

Everything you need, accommodations, rental car, golf course info, etc…..it’s all there.

Go ahead, click thru and send me a postcard from ORL !

Here’s another reason to visit Pub Links Golfer Magazine Online.

They’ve reviewed a slew of fairway woods and hopefully that’ll make it easier for you to find your new dream club and hit more fairways and get closer to the gren on more par 5’s.

Stop in and give ‘em a chance to earn your readership.

Tell ‘em Mike sent you !

Here’s a link to a roundup of hybrid clubs on Pub Links Golfer Magazine’s Online edition.

They’ve given us a nice read and given you more reasons to dump your 3 and 4 irons and lower your scores.